COB
Creator Outreach Bot
An automated system that drafts, tracks, and follows up on creator deals for Singular Sound, so the team can focus on relationships instead of busywork.
The problem
Three products launching at once means three times the outreach, negotiation, and paperwork. Manual handling means deals stall, follow-ups slip, and the team spends time on repetitive work instead of relationships.
- Personalized outreach emails for every creator, every product
- CRM updates logged after each conversation
- Contract terms drafted by hand for each accepted deal
- Timed follow-ups so deals don't go cold
Meet COB
An automated system that drafts, tracks, and follows up on creator deals.
- Drafts outreach emails, sent from partnerships@singularsound.com, tailored to each creator and product
- Keeps the CRM current as every conversation and deal stage updates automatically
- Generates contracts by filling a template the moment a deal is approved
- Routes decisions to Slack, where pricing calls and approvals happen where the team already works
How it works
Five stages, one continuous pipeline from first email to signed contract.
Slack is the control center. No SSHing into a server, no digging through logs — approvals, replies, and escalations all happen through Slack messages with simple approve or reject buttons.
Automated, not autonomous
Every pricing decision and contract goes through a person before it reaches a creator.
- Pricing above standard bands needs sign-off
- Contract terms are confirmed before generation
- Every generated contract is reviewed by a manager
- Nothing is auto-attached or auto-sent to a creator
One deal, start to finish
Ellen × BeatBuddy 2
Where we are today
The core system is built and running end to end.
- Keeping the automation running continuously, without manual restarts
- Moving decision-routing onto a fixed schedule
Results
Tracked once enough deals have moved fully through the pipeline.
This section fills in with real numbers as more deals complete the full pipeline.