Selected Systems & Case Studies
1. Automated Creator Outreach Engine
Codex
Suprhuman
Outbound Automation
Architected an automated multi-touch cold outreach engine for influencer partnerships, replacing manual prospecting with dynamic variable insertion and automated status tracking.
- Achieved a 38% response rate on cold creator outreach.
- Automated roughly 15 hours/week of manual prospecting tasks.
2. Customer Lifecycle & Retention Flows
Klaviyo
Lifecycle CRM
Copywriting
Designed and built targeted automated email series including Welcome, Browse Abandonment, and Post-Purchase winback sequences.
- Generated a 14% lift in subscriber-to-buyer conversion.
- Automated flows accounted for 18% of total channel revenue.
3. AI Orchestration & Creative Refinement
Editorial Strategy
Human-in-the-Loop
Leveraged LLM workflows for rapid iteration while refining output with strict brand tone, human editorial voice, and custom layout hierarchy.